GRIP OS
GRIP OS
COMPARISON
Hiring a GTM or management consultant (McKinsey, Bain, BCG, or a boutique revenue advisory) gives you a bespoke, one-off diagnosis at project economics. Caugia productizes the recurring part of that diagnosis into an always-on operating system. Here is the honest side-by-side.
A fair comparison of two delivery models, not a knock on consulting. Facts reflect the typical consulting engagement model as of 15 June 2026. If a cell is wrong, email contact@caugia.com and we correct it within 24 hours. The Caugia column is verifiable on os.caugia.com.
A good consultant is genuinely valuable. A strong firm brings senior judgment, an outside view, deep custom work, and the credibility a board sometimes needs. Caugia does not replace that, and does not pretend to.
But most of what a GTM diagnosis involves is recurring: which single constraint is capping growth this quarter, what it is worth, and what to do in the next 90 days. A consulting engagement answers that once, at project economics, and the answer ages the moment your data moves. Caugia productizes that recurring layer: it names the binding constraint on your own numbers, quantifies the revenue leaking past it, and governs the 90-day fix inside an operating system that re-diagnoses continuously.
So the choice is rarely consultant or software. For a one-time transformation with deep change management and political weight, bespoke consulting earns its fee. For the recurring question of where to focus go-to-market, Caugia delivers a board-grade diagnosis at software economics, always-on. Many teams use both: a firm for the one-off transformation, Caugia for the continuous diagnosis and execution governance.
Can Caugia replace a GTM or management consultant?
For recurring GTM diagnosis and prioritization, it can replace a significant part of that work. A firm gives you a bespoke, one-off diagnosis at project economics. Caugia productizes the recurring diagnostic layer into an always-on operating system at software economics. For a one-time transformation with deep change management, bespoke consulting still has its place.
What is the difference between Caugia and a consulting firm?
A consulting firm delivers a bespoke diagnosis and strategy as a project, then hands it over. Caugia is software: an always-on GTM diagnosis that names your binding constraint, quantifies the leakage, and governs the 90-day fix, and it stays current as your data changes rather than ending when an engagement ends.
Is Caugia cheaper than hiring a consultant?
Far cheaper for the recurring diagnosis. A consulting engagement is typically five to six figures and one-off. Caugia runs at software economics: a free diagnostic, a €249 Pulse, a €2,495 Report, and a €799 to €1,495 per month operating system, always-on. The economics only favour a firm when you need a one-time bespoke transformation.
When should I still hire a consultant?
When you need a one-time transformation with deep change management, heavy stakeholder alignment, board-level political cover, or custom work outside a recurring GTM diagnosis. For the recurring question of which constraint is capping growth and what to fix next, Caugia is built for exactly that, always-on.
Who is Caugia for?
CROs, RevOps leaders and founders, plus the CEOs and CFOs accountable for growth, who want a board-grade GTM diagnosis and the operating system to govern the fix, without a six-figure project every time.
See your binding constraint, on your own numbers, today.