CAUGIA · DTC E-COMMERCE

A 12-pillar audit of your DTC brand. 100 questions. Native in 5 languages.

Same scoring engine as the SaaS product. Every question re-written in DTC dialect: ROAS, MER, repeat rate, CAC payback, returns, creator mix.

Start the DTC assessmentTalk to the founder

What this is

An honest constraint audit for DTC founders. You answer ~100 questions covering strategy, demand, conversion, retention, pricing, product, ops, data, CX, alignment. Sophie reads your answers plus your Shopify + Klaviyo signals, then tells you the ONE thing to fix next - not ten.

How it works

STEP 1

Assess

~35 minutes. 100 questions, all DTC. No SaaS lingo leaking in.

STEP 2

Connect

Shopify + Klaviyo + Meta/TikTok Ads. Read-only. Revocable in one click.

STEP 3

Decide

Sophie gives you one binding constraint, quantified, with the 3 moves that unlock it.

STEP 4

Track

Weekly pulse. Real numbers from Shopify, not vibes. Re-score when you want.

What you walk away with

  • A GIR score (0–100) per pillar - where you lead, where you bleed
  • One binding constraint, named + quantified in margin or LTV points
  • Three moves to clear it, each with owner, cost, and expected outcome
  • A 4-quarter simulation of what happens if you move each pillar 10 points
  • Peer benchmarks when your segment has 5+ workspaces (no fake cohorts)

Why 12 pillars, not 20 dashboards

Theory of Constraints: a system moves at the speed of its slowest pillar. We don't tell you everything is amber - we tell you which ONE pillar is the ceiling. Fix that, and everything else moves.

Native in 5 languages

English, Français, Deutsch, Español, Polski. Each question, each answer option, each Sophie reply - native. If we ever add a question without a translation, you see a loud warning, not silent English.

DTC-native connectors (read-only)

ShopifyKlaviyo (email + SMS)Meta AdsTikTok AdsGoogle AdsGA4Gorgias (CX)Recharge (subs)

What we're NOT yet

We don't have 50 published DTC case studies. We don't pretend to have peer benchmarks before 5 peers share a segment. Certain connectors (Amazon, TikTok Shop, recharge) are read-only beta. We ship honestly - the assessment + Sophie are production-grade; some peripherals are beta.

Start the DTC assessment